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Within the HIV response, communities are seen as the leaders and drivers for solution; yet innovation and the use of social media in campaigning and programming, especially to target young people, seems to be lagging behind. Community-owned and community-led social media campaigns for key populations are often an exception, but times are changing. This workshop profiles successful community social media campaign strategies used by the Asia Pacific Coalition on Male Sexual Health (APCOM), African Men for Sexual Health and Rights (AMSHER) and the M-Coalition, and highlights key success factors and challenges. Campaigns such as TestBKK, #PrEParingAsia and The Voices are presented to get participants thinking about their own community-led social media campaigns in their countries and regions, while being encouraged to share their own social media campaigning success stories and challenges in the workshop through group work and a sales pitch to the MSM Dragons in the MSM Dragon’s Den.

14:30
TUWS1101
Welcome and introduction
Paul Jansen, Asia Pacific Coalition on Male Sexual Health (APCOM), Austria
14:35
TUWS1102
Suck. F*#k. Test. Repeat: How APCOM brands HIV testing campaign among young gay men
Safir Soeparna, Asia Pacific Coalition on Male Sexual Health (APCOM), Indonesia
Slides
14:50
TUWS1103
Taking Control: the social image
Elie Ballan, M-Coalition, Lebanon
Slides
15:05
TUWS1104
Group work: think about your own campaign
15:55
TUWS1105
Report back from groups and discussion
16:40
TUWS1106
Wrap-up and closing remarks
Paul Jansen, Asia Pacific Coalition on Male Sexual Health (APCOM), Austria